Key Responsibilities
- Conduct active prospecting of potential customers using cold calls, cold emails, and social media.
- Qualify leads generated by marketing campaigns following methodologies like BANT or GPCT.
- Book qualified meetings for Account Executives ensuring a smooth transition.
- Update the CRM system with all interactions and lead data history.
- Optimize outbound cadences and suggest improvements for handling objections.
Requirements & Skills
Day in the Life
The daily routine of an SDR is focused on high execution and discipline. In the morning, they organize their daily contact list and adjust outreach cadences. Most of the day is spent making cold calls, sending personalized LinkedIn messages, and conducting quick qualification calls. The SDR works closely with Account Executives to hand off hot opportunities and constantly updates the CRM to maintain a healthy sales pipeline.
Career Path
Top Tools
Frequently Asked Questions
What is the main difference between an SDR and a BDR?
The SDR traditionally focuses on qualifying leads from inbound marketing channels, while the BDR focuses on generating opportunities from scratch via cold and direct outreach to large accounts (Outbound).
How is the SDR's variable compensation calculated?
The SDR's commission is based on quotas of booked meetings that actually occur and are qualified (SQLs), often plus a smaller bonus percentage if the opportunity is successfully closed by the closer.